Howdy, My Name is

Luis F. Moran

“Good design, is the art of capturing attention &  expressing a message.”

Design Ethos

Whether you call me a Graphic Designer, Art director, or a one-man branding force. The title isn't as important as the work ethic behind it. I take pride in going the extra mile to be a team player, and provide the best design solutions. As a dedicated and collaborative creative designer with 12+ years of  experience in Graphic Design, Print logistics, and E-Commerce operations. I take great satisfaction in being able to provide efficient and creative design solutions, big or small.

Mixed Media Applications -worked on brand concepts, designing assets for print and online advertising collateral and social media promotions. Transferred to multiple platforms, to be used for customer projects and presentations.

Skill in design, layout, program interface, production, editing and overall project manipulation.

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe 3D Substance
  • Blender 3D

Mixed Media Applications -worked on brand concepts, designing assets for print and online advertising collateral and social media promotions. Transferred to multiple platforms, to be used for customer projects and presentations.

Skill in design, layout, program interface, production, editing and overall project manipulation.

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe 3D Substance
  • Blender 3D

Able to collaborate with multiple team members using traditional forms of communication as well as online project management systems

  • ERP (Oracle0
  • Asana 
  • Monday.com

Able to collaborate with multiple team members using traditional forms of communication as well as online project management systems

  • ERP (Oracle0
  • Asana 
  • Monday.com

Experienced in combining Video, Photography, Copy, and Graphic assets to create a positive branding experience. Along with a strong understanding of each individual component.

Film Editing/Photography/Motion Graphics able to produce motion graphics, and title graphics on

  • Premier pro
  • AfterAffects
  • Canva

Extensive knowledge of design concepts, color theory, typeface, web layout (responsive)  and logistical production requirements. Including but not limited to brochures, sales sheets, business cards, web design, promotional materials including display, web and email ad campaigns.

  • Photoshop
  • Indesign

Updates to website backends, users interfaces, and web applications.

Experience with MailChimp, Youtube channel.

Knowledge of SEO awareness and Google Analytics, and AdSense

Advanced knowledge of

  • WordPress
  • Elementor Layouts..

portfolio

thanks for taking the time

If you made it this far I would sincerely like to thank you for taking the time to visit my portfolio.

I know what it’s like to seep through hundreds of candidates for a job position. It can be a grueling experience to find the right person for the job. If I can answer any questions to make your search easier, please feel free to leave me a message.

contact moran designs?

About me

Name: Luis F, Moran Address: South East Los Angeles
Phone: 831 234 0504

drop me a message

MITLA CAFÉ

Setting the table with a new brand identity.

With 85 years of serving delicious Mexican Cuisine Mitla Cafe, a San Bernardino community staple, wanted a facelift to attract the new generation of foodies and historians.
We designed a new identity that shares the message of community and history with vintage imagery. We selected a circular design to symbolize community further. The palette we chose emphasized the natural colors of the San Bernardino desert landscape.
We were able to deliver an identity that honors the past while still being flexible for brand expansion

Tools for Success

LA EXCLUSIVA HOT SAUCE

visual brand development for a new product company

The Artisanal and small batch hot sauce industry is over saturated with just about any one that has a version of "Grandmas secret recipe" So how do you bring a new product into and over saturated market? Create an identity that prefers exclusion over mass appeal.
La Exclusiva Hot Sauce positions it-self as the hot sauce that goes good on anything, but is not for everyone.
With this mantra in mind we helped develop their visual brand guidelines to ensure their packaging, marketing materials, and website were cohesive across all channels.

Tools for Success

moran-designs-llc-background-la-autentica-birrieria
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LA AUTENTICA BIRRIERIA

TASTING SUCCESS WITH PRACTICAL SERVICES

After decades of perfecting their Birria roasting techniques, catering locally, it was time for La Autentica Birrieria to dial in their brand positioning, identity and create branded collateral for online and offline use.
We helped identify their core offerings, target audience, value proposition, and more. We then established strong visual guidelines for their logo, color palette, and typography. We were successful in creating a practical aesthetic ordering system, to increase revenue and track analytics.

Tools for Success